# michaels.com

michaels.com traffic · monthly visits 36.23M · Vaneform

michaels.com had about 36.23M visits in September 2026, up 11.00% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does michaels.com get?

- Estimated monthly visits: 36.23M (2026-09)
- MoM: +11.00%
- Global rank: 1,052
- Country rank · United States: 256
- Average visit duration: 04:29
- Pages per visit: 5.27
- Bounce rate: 41.24%
- Search share: 28.6%

## Where does michaels.com's traffic come from?

- Direct: 26.3%
- Display ads: 9.1%
- Email: 4.0%
- Generative AI: 0.4%
- Other: 0.9%
- Referrals: 3.4%
- Search: 28.6%
- Paid search: 22.8%
- Social: 4.5%

## Which countries visit michaels.com?

- United States: 87.7%
- Canada: 10.0%
- United Kingdom: 0.3%
- Singapore: 0.1%
- Germany: 0.1%

## What keywords send traffic to michaels.com?

- michaels: Estimated visits 1.86M, Monthly searches 880.77K
- micheals: Estimated visits 228.63K, Monthly searches 99.23K
- michaels canada: Estimated visits 192.98K, Monthly searches 57.59K
- michaels coupons: Estimated visits 76.65K, Monthly searches 4.89K
- michael's: Estimated visits 41.04K, Monthly searches 22.69K

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