# metlife.com

metlife.com traffic · monthly visits 5.2M · Vaneform

metlife.com had about 5.2M visits in September 2026, down 6.55% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does metlife.com get?

- Estimated monthly visits: 5.2M (2026-09)
- MoM: -6.55%
- Global rank: 7,777
- Country rank · United States: 2,139
- Average visit duration: 05:49
- Pages per visit: 7.15
- Bounce rate: 29.29%
- Search share: 23.9%

## Where does metlife.com's traffic come from?

- Direct: 48.0%
- Display ads: 1.2%
- Email: 6.0%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 17.3%
- Search: 23.9%
- Paid search: 1.4%
- Social: 1.9%

## Which countries visit metlife.com?

- United States: 80.2%
- Chile: 5.2%
- Mexico: 4.5%
- Qatar: 2.0%
- Hungary: 1.0%

## What keywords send traffic to metlife.com?

- metlife: Estimated visits 159.54K, Monthly searches 304.63K
- metlife login: Estimated visits 60.65K, Monthly searches 25.23K
- metlife dental: Estimated visits 44.69K, Monthly searches 30.62K
- metlife dental provider login: Estimated visits 19.7K, Monthly searches 12.66K
- metlife dental login: Estimated visits 16.1K, Monthly searches 11.42K

Canonical: https://vaneform.com/e/metlife-com