# melbourne.vic.gov.au

melbourne.vic.gov.au traffic · monthly visits 1.24M · Vaneform

melbourne.vic.gov.au had about 1.24M visits in September 2026, down 7.67% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does melbourne.vic.gov.au get?

- Estimated monthly visits: 1.24M (2026-09)
- MoM: -7.67%
- Global rank: 42,980
- Country rank · Australia: 837
- Average visit duration: 01:43
- Pages per visit: 2.95
- Bounce rate: 46.31%
- Search share: 57.3%

## Where does melbourne.vic.gov.au's traffic come from?

- Direct: 25.4%
- Display ads: 0.7%
- Email: 4.0%
- Generative AI: 0.9%
- Other: 0.0%
- Referrals: 6.6%
- Search: 57.3%
- Paid search: 0.8%
- Social: 4.3%

## Which countries visit melbourne.vic.gov.au?

- Australia: 86.8%
- United States: 1.9%
- New Zealand: 1.1%
- United Kingdom: 0.6%
- Philippines: 0.6%

## What keywords send traffic to melbourne.vic.gov.au?

- whats on melbourne: Estimated visits 6.14K, Monthly searches 4.04K
- melbourne: Estimated visits 4.53K, Monthly searches 285.85K
- melbourne city council: Estimated visits 2.86K, Monthly searches 2.46K
- what's on melbourne: Estimated visits 2.8K, Monthly searches 1.31K
- things to do in melbourne: Estimated visits 2.76K, Monthly searches 9.21K

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