# mckinsey.com

mckinsey.com traffic · monthly visits 4.68M · Vaneform

mckinsey.com had about 4.68M visits in September 2026, up 8.41% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does mckinsey.com get?

- Estimated monthly visits: 4.68M (2026-09)
- MoM: +8.41%
- Global rank: 10,484
- Country rank · United States: 6,520
- Average visit duration: 03:59
- Pages per visit: 4.81
- Bounce rate: 44.03%
- Search share: 26.1%

## Where does mckinsey.com's traffic come from?

- Direct: 43.7%
- Display ads: 0.3%
- Email: 7.9%
- Generative AI: 3.0%
- Other: 0.0%
- Referrals: 9.0%
- Search: 26.1%
- Paid search: 0.6%
- Social: 9.3%

## Which countries visit mckinsey.com?

- United States: 34.4%
- India: 14.0%
- United Kingdom: 7.8%
- Germany: 3.3%
- Canada: 2.6%

## What keywords send traffic to mckinsey.com?

- mckinsey: Estimated visits 121.7K, Monthly searches 207.95K
- mckinsey forward program: Estimated visits 48.13K, Monthly searches 58.79K
- mckinsey & company: Estimated visits 20.1K, Monthly searches 32.91K
- mckinsey careers: Estimated visits 15.38K, Monthly searches 15.44K
- ai: Estimated visits 11.07K, Monthly searches 8.74M

Canonical: https://vaneform.com/e/mckinsey-com