# mbie.govt.nz

mbie.govt.nz traffic · monthly visits 283.2K · Vaneform

mbie.govt.nz had about 283.2K visits in September 2026, down 6.76% from August; the top source is direct.

Report updated 2026-10-09

## How much traffic does mbie.govt.nz get?

- Estimated monthly visits: 283.2K (2026-09)
- MoM: -6.76%
- Global rank: 142,872
- Country rank · New Zealand: 684
- Average visit duration: 01:35
- Pages per visit: 3.46
- Bounce rate: 44.92%
- Search share: 24.2%

## Where does mbie.govt.nz's traffic come from?

- Direct: 39.6%
- Display ads: 18.3%
- Email: 2.7%
- Generative AI: 1.8%
- Other: 0.0%
- Referrals: 10.8%
- Search: 24.2%
- Paid search: 0.4%
- Social: 2.2%

## Which countries visit mbie.govt.nz?

- New Zealand: 86.2%
- Australia: 3.0%
- United States: 1.8%
- South Africa: 0.8%
- United Kingdom: 0.7%

## What keywords send traffic to mbie.govt.nz?

- mbie: Estimated visits 1.67K, Monthly searches 7.55K
- ewrb: Estimated visits 730, Monthly searches 6.71K
- mbie christchurch: Estimated visits 560, Monthly searches 440
- minimum wage nz: Estimated visits 470, Monthly searches 11.89K
- ewrb login: Estimated visits 460, Monthly searches 2.02K

Canonical: https://vaneform.com/e/mbie-govt-nz