# mattel.com

mattel.com traffic · monthly visits 7.5M · Vaneform

mattel.com had about 7.5M visits in September 2026, down 13.27% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does mattel.com get?

- Estimated monthly visits: 7.5M (2026-09)
- MoM: -13.27%
- Global rank: 7,080
- Country rank · United States: 2,449
- Average visit duration: 02:17
- Pages per visit: 3.76
- Bounce rate: 42.76%
- Search share: 34.7%

## Where does mattel.com's traffic come from?

- Direct: 33.1%
- Display ads: 6.4%
- Email: 5.8%
- Generative AI: 0.8%
- Other: 0.2%
- Referrals: 3.2%
- Search: 34.7%
- Paid search: 5.5%
- Social: 10.4%

## Which countries visit mattel.com?

- United States: 50.8%
- Canada: 5.9%
- Mexico: 4.3%
- United Kingdom: 3.1%
- Brazil: 3.0%

## What keywords send traffic to mattel.com?

- mattel creations: Estimated visits 116.25K, Monthly searches 49.46K
- mattel: Estimated visits 112.26K, Monthly searches 90.93K
- hot wheels: Estimated visits 62.99K, Monthly searches 202.41K
- monster high: Estimated visits 46.69K, Monthly searches 225.86K
- barbie: Estimated visits 28.97K, Monthly searches 240.4K

Canonical: https://vaneform.com/e/mattel-com