# mattel.com.au

mattel.com.au traffic: 120.02K visits in Sep 2026 · Vaneform

mattel.com.au had about 120.02K visits in September 2026, up 17.07% from August; most traffic is search.

Report updated 2026-09-01

## How much traffic does mattel.com.au get?

- Estimated monthly visits: 120.02K (2026-09)
- MoM: +17.07%
- Global rank: 296,171
- Country rank · Australia: 8,690
- Average visit duration: 00:59
- Pages per visit: 2.82
- Bounce rate: 41.11%
- Search share: 69.0%

## Where does mattel.com.au's traffic come from?

- Direct: 10.4%
- Display ads: 0.5%
- Email: 7.5%
- Generative AI: 0.0%
- Other: 1.2%
- Referrals: 2.5%
- Search: 69.0%
- Paid search: 4.5%
- Social: 4.5%

## Which countries visit mattel.com.au?

- Australia: 56.1%
- India: 9.8%
- United States: 6.3%
- Malaysia: 3.8%
- Brazil: 3.6%

## What keywords send traffic to mattel.com.au?

- hot wheels: Estimated visits 7.4K, Monthly searches 202.41K
- mattel: Estimated visits 3.42K, Monthly searches 90.93K
- mattel creations: Estimated visits 2.66K, Monthly searches 49.46K
- hotwheels: Estimated visits 1.65K, Monthly searches 91.73K
- barbie: Estimated visits 1.31K, Monthly searches 240.4K

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