# mass.gov

mass.gov traffic · monthly visits 10.57M · Vaneform

mass.gov had about 10.57M visits in September 2026, down 0.82% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does mass.gov get?

- Estimated monthly visits: 10.57M (2026-09)
- MoM: -0.82%
- Global rank: 4,118
- Country rank · United States: 865
- Average visit duration: 05:56
- Pages per visit: 5.65
- Bounce rate: 38.34%
- Search share: 45.7%

## Where does mass.gov's traffic come from?

- Direct: 37.9%
- Display ads: 0.4%
- Email: 3.4%
- Generative AI: 1.1%
- Other: 0.0%
- Referrals: 8.9%
- Search: 45.7%
- Paid search: 0.0%
- Social: 2.5%

## Which countries visit mass.gov?

- United States: 97.1%
- Canada: 0.2%
- India: 0.2%
- United Kingdom: 0.1%
- Brazil: 0.1%

## What keywords send traffic to mass.gov?

- rmv: Estimated visits 82.55K, Monthly searches 81.83K
- rule34: Estimated visits 42.02K, Monthly searches 2.38M
- xxx: Estimated visits 32.08K, Monthly searches 2.5M
- mass rmv: Estimated visits 30.75K, Monthly searches 22.04K
- rmv mass: Estimated visits 27.11K, Monthly searches 15.75K

Canonical: https://vaneform.com/e/mass-gov