# lego.com

lego.com traffic · monthly visits 46.22M · Vaneform

lego.com had about 46.22M visits in September 2026, down 7.32% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does lego.com get?

- Estimated monthly visits: 46.22M (2026-09)
- MoM: -7.32%
- Global rank: 709
- Country rank · United States: 415
- Average visit duration: 03:14
- Pages per visit: 5.75
- Bounce rate: 37.24%
- Search share: 28.4%

## Where does lego.com's traffic come from?

- Direct: 34.3%
- Display ads: 11.6%
- Email: 2.2%
- Generative AI: 0.4%
- Other: 0.9%
- Referrals: 4.3%
- Search: 28.4%
- Paid search: 12.1%
- Social: 5.9%

## Which countries visit lego.com?

- United States: 39.4%
- United Kingdom: 7.8%
- France: 5.0%
- Canada: 4.9%
- Germany: 4.4%

## What keywords send traffic to lego.com?

- lego: Estimated visits 2.81M, Monthly searches 1.65M
- lego ideas: Estimated visits 138.54K, Monthly searches 54.82K
- x: Estimated visits 92.91K, Monthly searches 30.96M
- pokemon center: Estimated visits 86.46K, Monthly searches 564.34K
- lego store: Estimated visits 66.51K, Monthly searches 52.53K

Canonical: https://vaneform.com/e/lego-com