# lastminute.com

lastminute.com traffic · monthly visits 11.38M · Vaneform

lastminute.com had about 11.38M visits in September 2026, down 29.75% from August; the top source is paid search.

Report updated 2026-10-08

## How much traffic does lastminute.com get?

- Estimated monthly visits: 11.38M (2026-09)
- MoM: -29.75%
- Global rank: 2,937
- Country rank · United Kingdom: 395
- Average visit duration: 04:38
- Pages per visit: 8.22
- Bounce rate: 31.42%
- Search share: 20.6%

## Where does lastminute.com's traffic come from?

- Direct: 12.5%
- Display ads: 10.1%
- Email: 3.0%
- Generative AI: 0.7%
- Other: 19.1%
- Referrals: 7.3%
- Search: 20.6%
- Paid search: 24.5%
- Social: 2.2%

## Which countries visit lastminute.com?

- United Kingdom: 23.3%
- France: 14.4%
- Italy: 14.0%
- Germany: 8.2%
- Spain: 7.7%

## What keywords send traffic to lastminute.com?

- lastminute: Estimated visits 192.12K, Monthly searches 179.35K
- last minute: Estimated visits 120.92K, Monthly searches 125.81K
- cheap hotels: Estimated visits 46.3K, Monthly searches 1.79M
- booking: Estimated visits 32.47K, Monthly searches 8.4M
- last minute holidays: Estimated visits 23.62K, Monthly searches 21.75K

Canonical: https://vaneform.com/e/lastminute-com