# kogan.com

kogan.com traffic · monthly visits 7.37M · Vaneform

kogan.com had about 7.37M visits in September 2026, up 2.01% from August; the top source is paid search.

Report updated 2026-10-08

## How much traffic does kogan.com get?

- Estimated monthly visits: 7.37M (2026-09)
- MoM: +2.01%
- Global rank: 6,859
- Country rank · Australia: 128
- Average visit duration: 03:09
- Pages per visit: 4.21
- Bounce rate: 43.99%
- Search share: 18.6%

## Where does kogan.com's traffic come from?

- Direct: 19.9%
- Display ads: 9.4%
- Email: 9.0%
- Generative AI: 1.0%
- Other: 1.3%
- Referrals: 7.3%
- Search: 18.6%
- Paid search: 26.6%
- Social: 6.8%

## Which countries visit kogan.com?

- Australia: 89.0%
- New Zealand: 4.4%
- United States: 1.9%
- China: 0.5%
- Vietnam: 0.2%

## What keywords send traffic to kogan.com?

- kogan: Estimated visits 130.27K, Monthly searches 103.02K
- kogan mobile: Estimated visits 15.36K, Monthly searches 35.89K
- free shipping deals: Estimated visits 7.57K, Monthly searches 1.77M
- portable air conditioner: Estimated visits 5.31K, Monthly searches 48.17K
- kogan australia: Estimated visits 4.56K, Monthly searches 3.42K

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