# kmart.com.au

kmart.com.au traffic · monthly visits 28.8M · Vaneform

kmart.com.au had about 28.8M visits in September 2026, down 17.66% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does kmart.com.au get?

- Estimated monthly visits: 28.8M (2026-09)
- MoM: -17.66%
- Global rank: 1,414
- Country rank · Australia: 26
- Average visit duration: 04:16
- Pages per visit: 4.84
- Bounce rate: 39.44%
- Search share: 35.5%

## Where does kmart.com.au's traffic come from?

- Direct: 40.5%
- Display ads: 3.0%
- Email: 1.9%
- Generative AI: 0.3%
- Other: 0.0%
- Referrals: 2.2%
- Search: 35.5%
- Paid search: 12.7%
- Social: 3.8%

## Which countries visit kmart.com.au?

- Australia: 92.2%
- United States: 2.1%
- New Zealand: 1.6%
- India: 0.4%
- Uzbekistan: 0.3%

## What keywords send traffic to kmart.com.au?

- kmart: Estimated visits 2.16M, Monthly searches 755.57K
- kmart australia: Estimated visits 208.04K, Monthly searches 82.63K
- kmart careers: Estimated visits 25.35K, Monthly searches 15.55K
- kmart near me: Estimated visits 23.89K, Monthly searches 6.7K
- k mart: Estimated visits 18.02K, Monthly searches 20.76K

Canonical: https://vaneform.com/e/kmart-com-au