# kids.mattel.com

How much traffic does kids.mattel.com get? · Sep 2026

kids.mattel.com had about 50.63K visits in September 2026, down 25.71% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does kids.mattel.com get?

- Estimated monthly visits: 50.63K (2026-09)
- MoM: -25.71%
- Global rank: 738,017
- Country rank · United States: 334,865
- Average visit duration: 00:17
- Pages per visit: 1.38
- Bounce rate: 73.03%
- Search share: 44.7%

## Where does kids.mattel.com's traffic come from?

- Direct: 31.5%
- Display ads: 1.0%
- Email: 0.6%
- Generative AI: 0.3%
- Other: 0.8%
- Referrals: 6.9%
- Search: 44.7%
- Paid search: 1.3%
- Social: 12.8%

## Which countries visit kids.mattel.com?

- United States: 42.6%
- United Kingdom: 10.3%
- Brazil: 6.4%
- Canada: 4.3%
- Germany: 4.1%

## What keywords send traffic to kids.mattel.com?

- american girl games: Estimated visits 1.39K, Monthly searches 1.6K
- barbie games: Estimated visits 760, Monthly searches 13.68K
- mattel: Estimated visits 700, Monthly searches 90.93K
- barbie games online: Estimated visits 330, Monthly searches 3.34K
- hot wheel games free online: Estimated visits 200, Monthly searches 320

Canonical: https://vaneform.com/e/kids-mattel-com