# kaufland.de

kaufland.de traffic · monthly visits 27.77M · Vaneform

kaufland.de had about 27.77M visits in September 2026, down 12.84% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does kaufland.de get?

- Estimated monthly visits: 27.77M (2026-09)
- MoM: -12.84%
- Global rank: 1,685
- Country rank · Germany: 76
- Average visit duration: 02:43
- Pages per visit: 3.68
- Bounce rate: 49.01%
- Search share: 17.5%

## Where does kaufland.de's traffic come from?

- Direct: 28.7%
- Display ads: 23.0%
- Email: 2.2%
- Generative AI: 0.8%
- Other: 1.0%
- Referrals: 5.5%
- Search: 17.5%
- Paid search: 17.8%
- Social: 3.5%

## Which countries visit kaufland.de?

- Germany: 89.8%
- Poland: 1.9%
- Austria: 1.4%
- Netherlands: 1.1%
- Switzerland: 0.8%

## What keywords send traffic to kaufland.de?

- kaufland: Estimated visits 458.03K, Monthly searches 520.28K
- kaufland prospekt: Estimated visits 419.05K, Monthly searches 119.15K
- kaufland online: Estimated visits 51.51K, Monthly searches 21.9K
- kaufland angebote: Estimated visits 40.66K, Monthly searches 12.39K
- kaufland prospekt zum blättern: Estimated visits 27.09K, Monthly searches 14.04K

Canonical: https://vaneform.com/e/kaufland-de