# ird.govt.nz

ird.govt.nz traffic · monthly visits 3.92M · Vaneform

ird.govt.nz had about 3.92M visits in September 2026, down 12.95% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does ird.govt.nz get?

- Estimated monthly visits: 3.92M (2026-09)
- MoM: -12.95%
- Global rank: 7,986
- Country rank · New Zealand: 26
- Average visit duration: 06:23
- Pages per visit: 11.92
- Bounce rate: 21.42%
- Search share: 43.8%

## Where does ird.govt.nz's traffic come from?

- Direct: 45.5%
- Display ads: 0.1%
- Email: 4.6%
- Generative AI: 0.7%
- Other: 0.0%
- Referrals: 3.2%
- Search: 43.8%
- Paid search: 0.0%
- Social: 2.0%

## Which countries visit ird.govt.nz?

- New Zealand: 84.3%
- Australia: 6.2%
- United States: 2.1%
- United Kingdom: 1.9%
- Indonesia: 0.5%

## What keywords send traffic to ird.govt.nz?

- ird: Estimated visits 335.85K, Monthly searches 235.03K
- myir: Estimated visits 83.26K, Monthly searches 29.59K
- ird login: Estimated visits 72.86K, Monthly searches 60.68K
- my ird: Estimated visits 65.32K, Monthly searches 27.15K
- myird: Estimated visits 65.08K, Monthly searches 36.4K

Canonical: https://vaneform.com/e/ird-govt-nz