# instacart.com

instacart.com traffic · monthly visits 47.73M · Vaneform

instacart.com had about 47.73M visits in September 2026, down 0.87% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does instacart.com get?

- Estimated monthly visits: 47.73M (2026-09)
- MoM: -0.87%
- Global rank: 697
- Country rank · United States: 165
- Average visit duration: 04:58
- Pages per visit: 5.44
- Bounce rate: 45.19%
- Search share: 14.1%

## Where does instacart.com's traffic come from?

- Direct: 44.8%
- Display ads: 7.1%
- Email: 3.4%
- Generative AI: 0.3%
- Other: 4.5%
- Referrals: 4.0%
- Search: 14.1%
- Paid search: 18.1%
- Social: 3.6%

## Which countries visit instacart.com?

- United States: 97.0%
- Canada: 1.1%
- Philippines: 0.2%
- India: 0.1%
- United Kingdom: 0.1%

## What keywords send traffic to instacart.com?

- instacart: Estimated visits 1.34M, Monthly searches 1.19M
- publix: Estimated visits 72.34K, Monthly searches 570.32K
- walmart: Estimated visits 69.92K, Monthly searches 10.25M
- costco: Estimated visits 61.09K, Monthly searches 5.84M
- shoprite: Estimated visits 51.23K, Monthly searches 241.88K

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