# identity.gov.au

identity.gov.au traffic · monthly visits 7.67M · Vaneform

identity.gov.au had about 7.67M visits in September 2026, down 13.08% from August; most traffic is referrals.

Report updated 2026-10-08

## How much traffic does identity.gov.au get?

- Estimated monthly visits: 7.67M (2026-09)
- MoM: -13.08%
- Global rank: 5,329
- Country rank · Australia: 97
- Average visit duration: 03:37
- Pages per visit: 6.39
- Bounce rate: 11.13%
- Search share: 0.6%

## Where does identity.gov.au's traffic come from?

- Direct: 9.5%
- Display ads: 1.9%
- Email: 1.4%
- Generative AI: 0.3%
- Other: 0.0%
- Referrals: 84.7%
- Search: 0.6%
- Paid search: 0.6%
- Social: 0.9%

## Which countries visit identity.gov.au?

- Australia: 96.1%
- United States: 1.7%
- United Kingdom: 0.6%
- India: 0.3%
- New Zealand: 0.3%

## What keywords send traffic to identity.gov.au?

- proda login: Estimated visits 150, Monthly searches 38.42K
- myid login: Estimated visits 20, Monthly searches 5.01K
- myclearance portal: Estimated visits 20, Monthly searches 100
- id: Monthly searches 196.06K
- passport login: Monthly searches 44.26K

Canonical: https://vaneform.com/e/identity-gov-au