# iceland.co.uk

iceland.co.uk traffic · monthly visits 7.02M · Vaneform

iceland.co.uk had about 7.02M visits in September 2026, down 6.75% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does iceland.co.uk get?

- Estimated monthly visits: 7.02M (2026-09)
- MoM: -6.75%
- Global rank: 6,086
- Country rank · United Kingdom: 197
- Average visit duration: 05:34
- Pages per visit: 6.40
- Bounce rate: 41.29%
- Search share: 22.8%

## Where does iceland.co.uk's traffic come from?

- Direct: 42.9%
- Display ads: 4.8%
- Email: 3.9%
- Generative AI: 0.3%
- Other: 3.3%
- Referrals: 5.1%
- Search: 22.8%
- Paid search: 12.5%
- Social: 4.2%

## Which countries visit iceland.co.uk?

- United Kingdom: 94.1%
- United States: 2.5%
- Canada: 0.4%
- Netherlands: 0.3%
- Germany: 0.2%

## What keywords send traffic to iceland.co.uk?

- iceland: Estimated visits 355.8K, Monthly searches 531.65K
- iceland food: Estimated visits 75.1K, Monthly searches 49.49K
- iceland delivery: Estimated visits 20.2K, Monthly searches 5.11K
- food warehouse: Estimated visits 14.56K, Monthly searches 6.99K
- iceland shop: Estimated visits 12.58K, Monthly searches 4.76K

Canonical: https://vaneform.com/e/iceland-co-uk