# hmrc.gov.uk

hmrc.gov.uk traffic · monthly visits 1.73M · Vaneform

hmrc.gov.uk had about 1.73M visits in September 2026, down 0.59% from August; most traffic is referrals.

Report updated 2026-10-08

## How much traffic does hmrc.gov.uk get?

- Estimated monthly visits: 1.73M (2026-09)
- MoM: -0.59%
- Global rank: 20,846
- Country rank · United Kingdom: 737
- Average visit duration: 03:59
- Pages per visit: 7.40
- Bounce rate: 29.91%
- Search share: 6.0%

## Where does hmrc.gov.uk's traffic come from?

- Direct: 33.3%
- Display ads: 0.0%
- Email: 0.8%
- Generative AI: 0.6%
- Other: 0.0%
- Referrals: 55.3%
- Search: 6.0%
- Paid search: 0.0%
- Social: 4.0%

## Which countries visit hmrc.gov.uk?

- United Kingdom: 84.8%
- United States: 5.4%
- China: 2.0%
- Singapore: 0.8%
- Vietnam: 0.6%

## What keywords send traffic to hmrc.gov.uk?

- uc login: Estimated visits 8.16K, Monthly searches 102.14K
- universal credit login: Estimated visits 3.21K, Monthly searches 261.64K
- universal credit sign in: Estimated visits 2.62K, Monthly searches 37.5K
- universal credit log in: Estimated visits 1.77K, Monthly searches 28.52K
- hmrc login: Estimated visits 860, Monthly searches 276.16K

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