# hm.com

hm.com traffic · monthly visits 119.14M · Vaneform

hm.com had about 119.14M visits in September 2026, up 6.66% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does hm.com get?

- Estimated monthly visits: 119.14M (2026-09)
- MoM: +6.66%
- Global rank: 214
- Country rank · United States: 334
- Average visit duration: 03:25
- Pages per visit: 6.92
- Bounce rate: 40.73%
- Search share: 35.3%

## Where does hm.com's traffic come from?

- Direct: 33.0%
- Display ads: 4.7%
- Email: 3.8%
- Generative AI: 0.6%
- Other: 1.9%
- Referrals: 4.3%
- Search: 35.3%
- Paid search: 7.9%
- Social: 8.5%

## Which countries visit hm.com?

- United States: 18.2%
- United Kingdom: 9.1%
- Germany: 6.2%
- Poland: 6.1%
- France: 5.3%

## What keywords send traffic to hm.com?

- hm: Estimated visits 5.76M, Monthly searches 2.22M
- h&m: Estimated visits 5.11M, Monthly searches 2.11M
- h and m: Estimated visits 1.13M, Monthly searches 551.7K
- hym: Estimated visits 545.54K, Monthly searches 244.97K
- hnm: Estimated visits 302.28K, Monthly searches 168.51K

Canonical: https://vaneform.com/e/hm-com