# healthcare.gov

healthcare.gov traffic · monthly visits 4.48M · Vaneform

healthcare.gov had about 4.48M visits in September 2026, up 14.08% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does healthcare.gov get?

- Estimated monthly visits: 4.48M (2026-09)
- MoM: +14.08%
- Global rank: 8,743
- Country rank · United States: 1,790
- Average visit duration: 04:39
- Pages per visit: 6.98
- Bounce rate: 45.63%
- Search share: 26.4%

## Where does healthcare.gov's traffic come from?

- Direct: 43.5%
- Display ads: 11.2%
- Email: 4.0%
- Generative AI: 1.3%
- Other: 0.1%
- Referrals: 4.7%
- Search: 26.4%
- Paid search: 3.5%
- Social: 5.3%

## Which countries visit healthcare.gov?

- United States: 96.8%
- China: 0.3%
- Philippines: 0.2%
- Canada: 0.1%
- United Kingdom: 0.1%

## What keywords send traffic to healthcare.gov?

- healthcare marketplace: Estimated visits 31.68K, Monthly searches 26.89K
- marketplace insurance: Estimated visits 26.32K, Monthly searches 18.01K
- health insurance marketplace: Estimated visits 20.1K, Monthly searches 19.75K
- healthcare.gov login: Estimated visits 15.75K, Monthly searches 15.47K
- healthcare.gov: Estimated visits 15.33K, Monthly searches 9.06K

Canonical: https://vaneform.com/e/healthcare-gov