# gusto.com

gusto.com traffic · monthly visits 10.82M · Vaneform

gusto.com had about 10.82M visits in September 2026, down 6.23% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does gusto.com get?

- Estimated monthly visits: 10.82M (2026-09)
- MoM: -6.23%
- Global rank: 4,046
- Country rank · United States: 880
- Average visit duration: 04:47
- Pages per visit: 7.42
- Bounce rate: 30.66%
- Search share: 13.4%

## Where does gusto.com's traffic come from?

- Direct: 51.9%
- Display ads: 0.9%
- Email: 10.9%
- Generative AI: 1.5%
- Other: 2.0%
- Referrals: 7.5%
- Search: 13.4%
- Paid search: 4.9%
- Social: 7.0%

## Which countries visit gusto.com?

- United States: 95.5%
- Philippines: 1.0%
- India: 0.5%
- United Kingdom: 0.3%
- Canada: 0.3%

## What keywords send traffic to gusto.com?

- gusto: Estimated visits 428.66K, Monthly searches 424.51K
- gusto login: Estimated visits 191.26K, Monthly searches 121.92K
- gusto sign in: Estimated visits 22.51K, Monthly searches 25.2K
- edd: Estimated visits 13.26K, Monthly searches 321.27K
- gusto payroll: Estimated visits 10.5K, Monthly searches 13.14K

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