# gov.wales

gov.wales traffic · monthly visits 1.37M · Vaneform

gov.wales had about 1.37M visits in September 2026, up 3.53% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does gov.wales get?

- Estimated monthly visits: 1.37M (2026-09)
- MoM: +3.53%
- Global rank: 37,488
- Country rank · United Kingdom: 1,432
- Average visit duration: 02:40
- Pages per visit: 3.39
- Bounce rate: 47.58%
- Search share: 49.8%

## Where does gov.wales's traffic come from?

- Direct: 34.5%
- Display ads: 1.7%
- Email: 2.1%
- Generative AI: 1.8%
- Other: 0.0%
- Referrals: 7.0%
- Search: 49.8%
- Paid search: 1.4%
- Social: 1.7%

## Which countries visit gov.wales?

- United Kingdom: 82.1%
- United States: 3.1%
- India: 2.0%
- Australia: 0.8%
- Sweden: 0.7%

## What keywords send traffic to gov.wales?

- hwb: Estimated visits 33.57K, Monthly searches 21.84K
- hwb login: Estimated visits 4.59K, Monthly searches 3.16K
- castle: Estimated visits 3.42K, Monthly searches 254.84K
- carmarthenshire county council: Estimated visits 2.53K, Monthly searches 760
- rent smart wales: Estimated visits 2.15K, Monthly searches 1.76K

Canonical: https://vaneform.com/e/gov-wales