# gov.uk

gov.uk traffic · monthly visits 99.04M · Vaneform

gov.uk had about 99.04M visits in July 2026, up 5.64% from June; most traffic is search.

Report updated 2026-08-31

## How much traffic does gov.uk get?

- Estimated monthly visits: 99.04M (2026-07)
- MoM: +5.64%
- Global rank: 521
- Country rank · United Kingdom: 24
- Average visit duration: 02:47
- Pages per visit: 2.31
- Bounce rate: 56.37%
- Search share: 63.1%

## Where does gov.uk's traffic come from?

- Direct: 23.5%
- Display ads: 0.1%
- Email: 2.1%
- Generative AI: 1.6%
- Other: 0.0%
- Referrals: 7.7%
- Search: 63.1%
- Paid search: 0.1%
- Social: 1.8%

## Which countries visit gov.uk?

- United Kingdom: 82.8%
- United States: 4.2%
- India: 1.0%
- France: 0.8%
- Australia: 0.7%

## What keywords send traffic to gov.uk?

- universal credit: Estimated visits 4.31M, Monthly searches 449.63K
- universal credit login: Estimated visits 847.28K, Monthly searches 231.96K
- companies house: Estimated visits 815.66K, Monthly searches 611.34K
- mot check: Estimated visits 713.19K, Monthly searches 151.56K
- hmrc: Estimated visits 667.11K, Monthly searches 434.12K

Canonical: https://vaneform.com/e/gov-uk