# gov.scot

gov.scot traffic · monthly visits 1.82M · Vaneform

gov.scot had about 1.82M visits in September 2026, down 2.28% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does gov.scot get?

- Estimated monthly visits: 1.82M (2026-09)
- MoM: -2.28%
- Global rank: 28,464
- Country rank · United Kingdom: 1,069
- Average visit duration: 02:34
- Pages per visit: 3.55
- Bounce rate: 50.68%
- Search share: 44.1%

## Where does gov.scot's traffic come from?

- Direct: 39.6%
- Display ads: 0.2%
- Email: 2.7%
- Generative AI: 1.8%
- Other: 0.0%
- Referrals: 10.0%
- Search: 44.1%
- Paid search: 0.0%
- Social: 1.6%

## Which countries visit gov.scot?

- United Kingdom: 83.3%
- United States: 3.6%
- France: 0.9%
- Australia: 0.8%
- Vietnam: 0.7%

## What keywords send traffic to gov.scot?

- flow: Estimated visits 19.99K, Monthly searches 5.87M
- news: Estimated visits 15.93K, Monthly searches 9.02M
- social security scotland: Estimated visits 8.21K, Monthly searches 1.69K
- traffic scotland: Estimated visits 7.21K, Monthly searches 2.1K
- scotland: Estimated visits 4.69K, Monthly searches 304.77K

Canonical: https://vaneform.com/e/gov-scot