# gov.hk

gov.hk traffic: 2.8M visits in Sep 2026 · Vaneform

gov.hk had about 2.8M visits in September 2026, down 6.55% from August; most traffic is search.

Report updated 2026-09-01

## How much traffic does gov.hk get?

- Estimated monthly visits: 2.8M (2026-09)
- MoM: -6.55%
- Global rank: 24,429
- Country rank · Hong Kong SAR China: 184
- Average visit duration: 02:26
- Pages per visit: 2.13
- Bounce rate: 44.27%
- Search share: 54.0%

## Where does gov.hk's traffic come from?

- Direct: 29.1%
- Display ads: 0.1%
- Email: 2.2%
- Generative AI: 1.3%
- Other: 0.0%
- Referrals: 11.4%
- Search: 54.0%
- Paid search: 0.0%
- Social: 1.9%

## Which countries visit gov.hk?

- Hong Kong SAR China: 53.1%
- China: 18.4%
- United States: 7.9%
- India: 3.7%
- Taiwan: 2.8%

## What keywords send traffic to gov.hk?

- 稅務易: Estimated visits 10.98K, Monthly searches 11.4K
- etax: Estimated visits 10.41K, Monthly searches 218.38K
- public holiday 2026: Estimated visits 5.48K, Monthly searches 34.35K
- 香港假期: Estimated visits 5.17K, Monthly searches 7.43K
- 2026 公眾假期: Estimated visits 4.96K, Monthly searches 5.84K

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