# gap.com

gap.com traffic · monthly visits 92.29M · Vaneform

gap.com had about 92.29M visits in September 2026, up 0.29% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does gap.com get?

- Estimated monthly visits: 92.29M (2026-09)
- MoM: +0.29%
- Global rank: 256
- Country rank · United States: 68
- Average visit duration: 04:47
- Pages per visit: 9.06
- Bounce rate: 32.16%
- Search share: 19.8%

## Where does gap.com's traffic come from?

- Direct: 28.1%
- Display ads: 8.5%
- Email: 5.7%
- Generative AI: 0.4%
- Other: 3.8%
- Referrals: 4.0%
- Search: 19.8%
- Paid search: 22.6%
- Social: 7.1%

## Which countries visit gap.com?

- United States: 95.9%
- Canada: 0.6%
- India: 0.4%
- Georgia: 0.2%
- United Kingdom: 0.2%

## What keywords send traffic to gap.com?

- old navy: Estimated visits 1.78M, Monthly searches 1.45M
- gap: Estimated visits 888.5K, Monthly searches 957.1K
- banana republic: Estimated visits 679.48K, Monthly searches 567.3K
- oldnavy: Estimated visits 227.19K, Monthly searches 168.25K
- athleta: Estimated visits 180.6K, Monthly searches 146.98K

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