# ft.com

ft.com traffic · monthly visits 32.08M · Vaneform

ft.com had about 32.08M visits in August 2026, down 1.51% from July; most traffic is direct.

Report updated 2026-09-30

## How much traffic does ft.com get?

- Estimated monthly visits: 32.08M (2026-08)
- MoM: -1.51%
- Global rank: 2,062
- Country rank · United Kingdom: 205
- Average visit duration: 02:57
- Pages per visit: 2.43
- Bounce rate: 50.72%
- Search share: 20.2%

## Where does ft.com's traffic come from?

- Direct: 65.7%
- Display ads: 0.4%
- Email: 2.0%
- Generative AI: 1.0%
- Other: 0.0%
- Referrals: 3.5%
- Search: 20.2%
- Paid search: 0.6%
- Social: 6.5%

## Which countries visit ft.com?

- United Kingdom: 31.4%
- United States: 28.1%
- Germany: 3.0%
- Canada: 2.6%
- Singapore: 2.5%

## What keywords send traffic to ft.com?

- pornhub: Estimated visits 818.14K, Monthly searches 19.07M
- financial times: Estimated visits 331.59K, Monthly searches 294.01K
- ft: Estimated visits 210.39K, Monthly searches 207.19K
- news: Estimated visits 34.9K, Monthly searches 9.19M
- google ai: Estimated visits 24.23K, Monthly searches 4.08M

Canonical: https://vaneform.com/e/ft-com