# firstdirect.com

firstdirect.com traffic · monthly visits 1.13M · Vaneform

firstdirect.com had about 1.13M visits in September 2026, down 4.02% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does firstdirect.com get?

- Estimated monthly visits: 1.13M (2026-09)
- MoM: -4.02%
- Global rank: 35,658
- Country rank · United Kingdom: 1,179
- Average visit duration: 03:04
- Pages per visit: 5.79
- Bounce rate: 35.12%
- Search share: 39.2%

## Where does firstdirect.com's traffic come from?

- Direct: 43.6%
- Display ads: 4.1%
- Email: 2.8%
- Generative AI: 0.5%
- Other: 0.6%
- Referrals: 3.6%
- Search: 39.2%
- Paid search: 4.2%
- Social: 1.5%

## Which countries visit firstdirect.com?

- United Kingdom: 95.9%
- United States: 0.8%
- Netherlands: 0.4%
- India: 0.3%
- Thailand: 0.2%

## What keywords send traffic to firstdirect.com?

- first direct: Estimated visits 65.51K, Monthly searches 52.96K
- first direct login: Estimated visits 28.77K, Monthly searches 23.77K
- firstdirect: Estimated visits 5.01K, Monthly searches 5.12K
- first direct mortgages: Estimated visits 3.11K, Monthly searches 2.38K
- first direct switch offer: Estimated visits 2.21K, Monthly searches 2.67K

Canonical: https://vaneform.com/e/firstdirect-com