# dvla.gov.uk

dvla.gov.uk traffic · monthly visits 2.64M · Vaneform

dvla.gov.uk had about 2.64M visits in September 2026, down 7.20% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does dvla.gov.uk get?

- Estimated monthly visits: 2.64M (2026-09)
- MoM: -7.20%
- Global rank: 15,895
- Country rank · United Kingdom: 504
- Average visit duration: 03:36
- Pages per visit: 5.81
- Bounce rate: 50.05%
- Search share: 23.1%

## Where does dvla.gov.uk's traffic come from?

- Direct: 40.1%
- Display ads: 0.1%
- Email: 1.0%
- Generative AI: 0.7%
- Other: 0.0%
- Referrals: 31.2%
- Search: 23.1%
- Paid search: 1.5%
- Social: 2.3%

## Which countries visit dvla.gov.uk?

- United Kingdom: 94.8%
- United States: 2.3%
- Netherlands: 0.6%
- France: 0.4%
- India: 0.3%

## What keywords send traffic to dvla.gov.uk?

- dvla: Estimated visits 17.92K, Monthly searches 97.15K
- dvla number plates: Estimated visits 17.66K, Monthly searches 5.1K
- private reg: Estimated visits 14.25K, Monthly searches 5.75K
- dvla registrations: Estimated visits 12.26K, Monthly searches 3.44K
- private plates: Estimated visits 11.9K, Monthly searches 6.54K

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