# drive.govt.nz

drive.govt.nz traffic · monthly visits 189.08K · Vaneform

drive.govt.nz had about 189.08K visits in September 2026, down 2.31% from August; most traffic is direct.

Report updated 2026-10-09

## How much traffic does drive.govt.nz get?

- Estimated monthly visits: 189.08K (2026-09)
- MoM: -2.31%
- Global rank: 96,698
- Country rank · New Zealand: 439
- Average visit duration: 10:16
- Pages per visit: 23.28
- Bounce rate: 34.62%
- Search share: 21.5%

## Where does drive.govt.nz's traffic come from?

- Direct: 60.0%
- Display ads: 1.0%
- Email: 3.5%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 2.0%
- Search: 21.5%
- Paid search: 4.6%
- Social: 7.1%

## Which countries visit drive.govt.nz?

- New Zealand: 66.3%
- United States: 13.6%
- Netherlands: 2.7%
- Singapore: 2.0%
- Brazil: 1.4%

## What keywords send traffic to drive.govt.nz?

- drive: Estimated visits 8.98K, Monthly searches 14.42M
- drive.govt: Estimated visits 2K, Monthly searches 1.61K
- drive nz: Estimated visits 810, Monthly searches 570
- road code nz: Estimated visits 400, Monthly searches 670
- learners license test: Estimated visits 300, Monthly searches 3.13K

Canonical: https://vaneform.com/e/drive-govt-nz