# douban.com

douban.com traffic · monthly visits 50.6M · Vaneform

douban.com had about 50.6M visits in September 2026, down 13.96% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does douban.com get?

- Estimated monthly visits: 50.6M (2026-09)
- MoM: -13.96%
- Global rank: 536
- Country rank · China: 22
- Average visit duration: 05:04
- Pages per visit: 8.40
- Bounce rate: 29.48%
- Search share: 34.0%

## Where does douban.com's traffic come from?

- Direct: 56.7%
- Display ads: 1.4%
- Email: 0.1%
- Generative AI: 0.2%
- Other: 0.0%
- Referrals: 4.5%
- Search: 34.0%
- Paid search: 0.0%
- Social: 3.0%

## Which countries visit douban.com?

- China: 79.1%
- United States: 6.8%
- Hong Kong SAR China: 3.8%
- Taiwan: 3.2%
- Singapore: 0.9%

## What keywords send traffic to douban.com?

- 豆瓣: Estimated visits 493.01K, Monthly searches 158.42K
- 豆瓣电影: Estimated visits 104.89K, Monthly searches 27.04K
- douban: Estimated visits 49.5K, Monthly searches 36.5K
- 兰香如故: Estimated visits 26.58K, Monthly searches 185.27K
- 豆瓣读书: Estimated visits 21.01K, Monthly searches 10.03K

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