# direct.gov.uk

direct.gov.uk traffic · monthly visits 540.44K · Vaneform

direct.gov.uk had about 540.44K visits in September 2026, up 15.29% from August; most traffic is direct.

Report updated 2026-10-09

## How much traffic does direct.gov.uk get?

- Estimated monthly visits: 540.44K (2026-09)
- MoM: +15.29%
- Global rank: 66,308
- Country rank · United Kingdom: 2,306
- Average visit duration: 04:05
- Pages per visit: 6.08
- Bounce rate: 38.68%
- Search share: 18.6%

## Where does direct.gov.uk's traffic come from?

- Direct: 59.0%
- Display ads: 0.3%
- Email: 4.4%
- Generative AI: 0.4%
- Other: 0.1%
- Referrals: 14.9%
- Search: 18.6%
- Paid search: 0.2%
- Social: 2.2%

## Which countries visit direct.gov.uk?

- United Kingdom: 98.3%
- United States: 1.7%

## What keywords send traffic to direct.gov.uk?

- cms login: Estimated visits 3.05K, Monthly searches 11.05K
- child maintenance login: Estimated visits 1.99K, Monthly searches 2.34K
- child maintenance: Estimated visits 1.95K, Monthly searches 6.82K
- cms: Estimated visits 1.15K, Monthly searches 293.18K
- child maintenance service: Estimated visits 800, Monthly searches 3.34K

Canonical: https://vaneform.com/e/direct-gov-uk