# decathlon.it

decathlon.it traffic · monthly visits 10.67M · Vaneform

decathlon.it had about 10.67M visits in September 2026, down 21.98% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does decathlon.it get?

- Estimated monthly visits: 10.67M (2026-09)
- MoM: -21.98%
- Global rank: 4,187
- Country rank · Italy: 107
- Average visit duration: 03:04
- Pages per visit: 5.25
- Bounce rate: 30.03%
- Search share: 41.7%

## Where does decathlon.it's traffic come from?

- Direct: 25.1%
- Display ads: 4.4%
- Email: 3.0%
- Generative AI: 1.1%
- Other: 0.9%
- Referrals: 3.8%
- Search: 41.7%
- Paid search: 16.4%
- Social: 3.4%

## Which countries visit decathlon.it?

- Italy: 94.9%
- Germany: 0.7%
- United States: 0.7%
- Netherlands: 0.6%
- Switzerland: 0.6%

## What keywords send traffic to decathlon.it?

- decathlon: Estimated visits 1.32M, Monthly searches 2.9M
- decatlon: Estimated visits 37.32K, Monthly searches 144.11K
- dechatlon: Estimated visits 35.37K, Monthly searches 68.54K
- decathlon online: Estimated visits 13.71K, Monthly searches 21.57K
- decatlhon: Estimated visits 12.57K, Monthly searches 34.69K

Canonical: https://vaneform.com/e/decathlon-it