# comparethemarket.com

comparethemarket.com traffic · monthly visits 8.99M · Vaneform

comparethemarket.com had about 8.99M visits in September 2026, down 7.19% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does comparethemarket.com get?

- Estimated monthly visits: 8.99M (2026-09)
- MoM: -7.19%
- Global rank: 3,858
- Country rank · United Kingdom: 131
- Average visit duration: 05:02
- Pages per visit: 8.86
- Bounce rate: 33.99%
- Search share: 32.3%

## Where does comparethemarket.com's traffic come from?

- Direct: 15.3%
- Display ads: 5.4%
- Email: 7.3%
- Generative AI: 0.9%
- Other: 0.8%
- Referrals: 5.7%
- Search: 32.3%
- Paid search: 30.3%
- Social: 2.1%

## Which countries visit comparethemarket.com?

- United Kingdom: 94.6%
- United States: 1.7%
- Netherlands: 0.2%
- Ireland: 0.2%
- France: 0.2%

## What keywords send traffic to comparethemarket.com?

- compare the market: Estimated visits 542.37K, Monthly searches 368.02K
- travel insurance: Estimated visits 198.04K, Monthly searches 1.96M
- car insurance: Estimated visits 130.26K, Monthly searches 2.11M
- credit card offers: Estimated visits 80.02K, Monthly searches 1.83M
- comparethemarket: Estimated visits 66.63K, Monthly searches 54.55K

Canonical: https://vaneform.com/e/comparethemarket-com