# citi.com

citi.com traffic · monthly visits 135.82M · Vaneform

citi.com had about 135.82M visits in September 2026, down 6.94% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does citi.com get?

- Estimated monthly visits: 135.82M (2026-09)
- MoM: -6.94%
- Global rank: 359
- Country rank · United States: 101
- Average visit duration: 03:09
- Pages per visit: 4.19
- Bounce rate: 22.64%
- Search share: 12.3%

## Where does citi.com's traffic come from?

- Direct: 54.4%
- Display ads: 5.0%
- Email: 9.9%
- Generative AI: 1.3%
- Other: 0.1%
- Referrals: 5.3%
- Search: 12.3%
- Paid search: 1.8%
- Social: 9.9%

## Which countries visit citi.com?

- United States: 96.9%
- India: 0.4%
- Singapore: 0.3%
- Canada: 0.3%
- United Kingdom: 0.3%

## What keywords send traffic to citi.com?

- citibank: Estimated visits 1.46M, Monthly searches 1.18M
- citibank login: Estimated visits 501.27K, Monthly searches 320.41K
- citi: Estimated visits 370.84K, Monthly searches 456.05K
- citi card login: Estimated visits 208.62K, Monthly searches 156.17K
- citibank credit card login: Estimated visits 158.48K, Monthly searches 77.9K

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