# booking.com

booking.com traffic · monthly visits 584.03M · Vaneform

booking.com had about 584.03M visits in September 2026, down 15.83% from August.

Report updated 2026-10-08

## How much traffic does booking.com get?

- Estimated monthly visits: 584.03M (2026-09)
- MoM: -15.83%
- Global rank: 41
- Country rank · United States: 111
- Average visit duration: 06:59
- Pages per visit: 7.57
- Bounce rate: 28.14%
- Search share: 14.4%

## Where does booking.com's traffic come from?

- Direct: 17.3%
- Display ads: 0.6%
- Email: 3.5%
- Generative AI: 0.4%
- Other: 42.3%
- Referrals: 1.5%
- Search: 14.4%
- Paid search: 15.8%
- Social: 4.2%

## Which countries visit booking.com?

- United States: 10.6%
- United Kingdom: 7.5%
- Italy: 6.6%
- Germany: 6.4%
- France: 5.9%

## What keywords send traffic to booking.com?

- booking: Estimated visits 11.62M, Monthly searches 8.4M
- hotel booking site: Estimated visits 573.19K, Monthly searches 1.75M
- booking.com: Estimated visits 465.51K, Monthly searches 437.47K
- booking com: Estimated visits 433.25K, Monthly searches 356.31K
- booking .com: Estimated visits 427.67K, Monthly searches 287.09K

Canonical: https://vaneform.com/e/booking-com