# bol.com

bol.com traffic · monthly visits 60.92M · Vaneform

bol.com had about 60.92M visits in September 2026, down 8.53% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does bol.com get?

- Estimated monthly visits: 60.92M (2026-09)
- MoM: -8.53%
- Global rank: 513
- Country rank · Netherlands: 12
- Average visit duration: 04:37
- Pages per visit: 5.64
- Bounce rate: 38.46%
- Search share: 27.2%

## Where does bol.com's traffic come from?

- Direct: 29.9%
- Display ads: 4.8%
- Email: 4.3%
- Generative AI: 0.8%
- Other: 4.5%
- Referrals: 4.0%
- Search: 27.2%
- Paid search: 20.3%
- Social: 4.1%

## Which countries visit bol.com?

- Netherlands: 68.3%
- Belgium: 27.1%
- United States: 0.9%
- France: 0.6%
- Germany: 0.5%

## What keywords send traffic to bol.com?

- bol: Estimated visits 842.73K, Monthly searches 693.24K
- bol.com: Estimated visits 138.88K, Monthly searches 87.73K
- bo l: Estimated visits 33.28K, Monthly searches 40.58K
- bol's: Estimated visits 27.56K, Monthly searches 36.36K
- bol com: Estimated visits 21.41K, Monthly searches 19.91K

Canonical: https://vaneform.com/e/bol-com