# better.com

better.com traffic · monthly visits 330.3K · Vaneform

better.com had about 330.3K visits in September 2026, down 26.15% from August; the top source is direct.

Report updated 2026-10-09

## How much traffic does better.com get?

- Estimated monthly visits: 330.3K (2026-09)
- MoM: -26.15%
- Global rank: 110,718
- Country rank · United States: 25,787
- Average visit duration: 02:02
- Pages per visit: 4.78
- Bounce rate: 44.96%
- Search share: 19.4%

## Where does better.com's traffic come from?

- Direct: 42.7%
- Display ads: 4.3%
- Email: 10.0%
- Generative AI: 1.4%
- Other: 0.0%
- Referrals: 7.8%
- Search: 19.4%
- Paid search: 11.8%
- Social: 2.6%

## Which countries visit better.com?

- United States: 88.8%
- India: 3.1%
- Canada: 1.1%
- Australia: 0.6%
- United Kingdom: 0.6%

## What keywords send traffic to better.com?

- better mortgage: Estimated visits 3.99K, Monthly searches 4.69K
- aven: Estimated visits 3.74K, Monthly searches 22.35K
- better: Estimated visits 1.5K, Monthly searches 81.62K
- better mortage: Estimated visits 1.11K, Monthly searches 1.02K
- better.com: Estimated visits 790, Monthly searches 1.36K

Canonical: https://vaneform.com/e/better-com