# bankrate.com

bankrate.com traffic · monthly visits 5.72M · Vaneform

bankrate.com had about 5.72M visits in September 2026, down 7.55% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does bankrate.com get?

- Estimated monthly visits: 5.72M (2026-09)
- MoM: -7.55%
- Global rank: 10,696
- Country rank · United States: 2,280
- Average visit duration: 01:49
- Pages per visit: 2.62
- Bounce rate: 55.44%
- Search share: 49.0%

## Where does bankrate.com's traffic come from?

- Direct: 20.9%
- Display ads: 2.0%
- Email: 1.1%
- Generative AI: 0.3%
- Other: 13.1%
- Referrals: 5.7%
- Search: 49.0%
- Paid search: 6.0%
- Social: 1.8%

## Which countries visit bankrate.com?

- United States: 94.7%
- Canada: 0.5%
- Mexico: 0.3%
- India: 0.3%
- United Kingdom: 0.2%

## What keywords send traffic to bankrate.com?

- personal loan rates: Estimated visits 196.83K, Monthly searches 1.71M
- mortgage calculator: Estimated visits 127.02K, Monthly searches 573.59K
- loan calculator: Estimated visits 81.22K, Monthly searches 212.78K
- best online bank: Estimated visits 74.81K, Monthly searches 1.84M
- auto loan calculator: Estimated visits 64.94K, Monthly searches 105.92K

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