# aviva.co.uk

aviva.co.uk traffic · monthly visits 3.64M · Vaneform

aviva.co.uk had about 3.64M visits in September 2026, down 4.69% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does aviva.co.uk get?

- Estimated monthly visits: 3.64M (2026-09)
- MoM: -4.69%
- Global rank: 11,509
- Country rank · United Kingdom: 379
- Average visit duration: 04:41
- Pages per visit: 6.08
- Bounce rate: 34.16%
- Search share: 33.9%

## Where does aviva.co.uk's traffic come from?

- Direct: 40.7%
- Display ads: 7.8%
- Email: 3.8%
- Generative AI: 0.7%
- Other: 0.1%
- Referrals: 7.5%
- Search: 33.9%
- Paid search: 3.7%
- Social: 1.7%

## Which countries visit aviva.co.uk?

- United Kingdom: 92.0%
- United States: 1.6%
- Ireland: 0.8%
- Singapore: 0.4%
- Spain: 0.3%

## What keywords send traffic to aviva.co.uk?

- aviva: Estimated visits 145.83K, Monthly searches 168.14K
- car insurance: Estimated visits 97.46K, Monthly searches 2.11M
- aviva login: Estimated visits 93.21K, Monthly searches 28.74K
- aviva car insurance: Estimated visits 24.84K, Monthly searches 28.27K
- aviva pension login: Estimated visits 22.99K, Monthly searches 13.38K

Canonical: https://vaneform.com/e/aviva-co-uk