# ato.gov.au

ato.gov.au traffic · monthly visits 14.39M · Vaneform

ato.gov.au had about 14.39M visits in September 2026, down 22.13% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does ato.gov.au get?

- Estimated monthly visits: 14.39M (2026-09)
- MoM: -22.13%
- Global rank: 2,215
- Country rank · Australia: 40
- Average visit duration: 06:52
- Pages per visit: 8.58
- Bounce rate: 26.71%
- Search share: 32.3%

## Where does ato.gov.au's traffic come from?

- Direct: 35.4%
- Display ads: 0.2%
- Email: 1.4%
- Generative AI: 0.5%
- Other: 0.0%
- Referrals: 26.4%
- Search: 32.3%
- Paid search: 2.6%
- Social: 1.3%

## Which countries visit ato.gov.au?

- Australia: 93.9%
- United States: 1.5%
- United Kingdom: 0.5%
- India: 0.4%
- New Zealand: 0.3%

## What keywords send traffic to ato.gov.au?

- ato: Estimated visits 537.51K, Monthly searches 424.3K
- ato login: Estimated visits 107.97K, Monthly searches 94.73K
- mygov login: Estimated visits 57.58K, Monthly searches 474.09K
- mygov: Estimated visits 51.15K, Monthly searches 1.47M
- tax return: Estimated visits 42.86K, Monthly searches 85.72K

Canonical: https://vaneform.com/e/ato-gov-au