# at.govt.nz

at.govt.nz traffic · monthly visits 1.04M · Vaneform

at.govt.nz had about 1.04M visits in September 2026, up 4.72% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does at.govt.nz get?

- Estimated monthly visits: 1.04M (2026-09)
- MoM: +4.72%
- Global rank: 42,088
- Country rank · New Zealand: 143
- Average visit duration: 02:42
- Pages per visit: 4.54
- Bounce rate: 34.83%
- Search share: 55.5%

## Where does at.govt.nz's traffic come from?

- Direct: 25.7%
- Display ads: 0.5%
- Email: 1.5%
- Generative AI: 1.5%
- Other: 0.0%
- Referrals: 12.2%
- Search: 55.5%
- Paid search: 0.4%
- Social: 2.7%

## Which countries visit at.govt.nz?

- New Zealand: 88.6%
- Australia: 2.6%
- Singapore: 2.5%
- United States: 1.1%
- India: 0.5%

## What keywords send traffic to at.govt.nz?

- at hop: Estimated visits 29.15K, Monthly searches 12.17K
- auckland transport: Estimated visits 15.89K, Monthly searches 12.26K
- at: Estimated visits 13.37K, Monthly searches 378.68K
- athop: Estimated visits 9.87K, Monthly searches 4.37K
- at journey planner: Estimated visits 9.07K, Monthly searches 2.81K

Canonical: https://vaneform.com/e/at-govt-nz