# asos.com

asos.com traffic · monthly visits 72.82M · Vaneform

asos.com had about 72.82M visits in September 2026, down 0.82% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does asos.com get?

- Estimated monthly visits: 72.82M (2026-09)
- MoM: -0.82%
- Global rank: 412
- Country rank · United Kingdom: 57
- Average visit duration: 03:02
- Pages per visit: 5.86
- Bounce rate: 42.26%
- Search share: 19.4%

## Where does asos.com's traffic come from?

- Direct: 37.1%
- Display ads: 2.4%
- Email: 2.9%
- Generative AI: 0.6%
- Other: 8.2%
- Referrals: 4.4%
- Search: 19.4%
- Paid search: 19.1%
- Social: 6.0%

## Which countries visit asos.com?

- United Kingdom: 25.6%
- United States: 18.6%
- France: 8.8%
- Germany: 6.5%
- Italy: 5.6%

## What keywords send traffic to asos.com?

- asos: Estimated visits 2.55M, Monthly searches 1.47M
- winter jacket sale: Estimated visits 63.98K, Monthly searches 1.77M
- asos uk: Estimated visits 31.97K, Monthly searches 13.92K
- אסוס: Estimated visits 19.99K, Monthly searches 7.84K
- aso s: Estimated visits 19.04K, Monthly searches 12.82K

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