# ancestry.com

ancestry.com traffic · monthly visits 32.46M · Vaneform

ancestry.com had about 32.46M visits in September 2026, down 6.90% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does ancestry.com get?

- Estimated monthly visits: 32.46M (2026-09)
- MoM: -6.90%
- Global rank: 527
- Country rank · United States: 151
- Average visit duration: 12:32
- Pages per visit: 20.22
- Bounce rate: 34.52%
- Search share: 20.8%

## Where does ancestry.com's traffic come from?

- Direct: 56.8%
- Display ads: 3.1%
- Email: 7.5%
- Generative AI: 0.3%
- Other: 0.9%
- Referrals: 3.8%
- Search: 20.8%
- Paid search: 4.5%
- Social: 2.3%

## Which countries visit ancestry.com?

- United States: 87.1%
- United Kingdom: 2.3%
- Canada: 1.4%
- Australia: 1.4%
- New Zealand: 0.8%

## What keywords send traffic to ancestry.com?

- ancestry: Estimated visits 678.44K, Monthly searches 578.27K
- ancestry dna: Estimated visits 147.42K, Monthly searches 48.72K
- ancestry login: Estimated visits 37.93K, Monthly searches 48.29K
- ancestrydna: Estimated visits 36.08K, Monthly searches 30.9K
- ancestry.com: Estimated visits 28.12K, Monthly searches 19.4K

Canonical: https://vaneform.com/e/ancestry-com