# ancestry.com.au

ancestry.com.au traffic · monthly visits 2.07M · Vaneform

ancestry.com.au had about 2.07M visits in September 2026, down 15.29% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does ancestry.com.au get?

- Estimated monthly visits: 2.07M (2026-09)
- MoM: -15.29%
- Global rank: 13,196
- Country rank · Australia: 302
- Average visit duration: 10:54
- Pages per visit: 15.98
- Bounce rate: 30.92%
- Search share: 20.7%

## Where does ancestry.com.au's traffic come from?

- Direct: 56.2%
- Display ads: 1.8%
- Email: 7.1%
- Generative AI: 1.0%
- Other: 0.1%
- Referrals: 2.0%
- Search: 20.7%
- Paid search: 7.8%
- Social: 3.3%

## Which countries visit ancestry.com.au?

- Australia: 72.3%
- New Zealand: 16.5%
- United States: 5.9%
- United Kingdom: 2.0%
- Canada: 0.4%

## What keywords send traffic to ancestry.com.au?

- ancestry: Estimated visits 14.6K, Monthly searches 578.27K
- ancestry dna: Estimated visits 5.05K, Monthly searches 48.72K
- ancestry login: Estimated visits 2.54K, Monthly searches 48.29K
- ancestry australia: Estimated visits 2.39K, Monthly searches 1.81K
- ancestry.com.au: Estimated visits 1.41K, Monthly searches 1.88K

Canonical: https://vaneform.com/e/ancestry-com-au