# americanexpress.com

americanexpress.com traffic · monthly visits 96.49M · Vaneform

americanexpress.com had about 96.49M visits in September 2026, down 7.96% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does americanexpress.com get?

- Estimated monthly visits: 96.49M (2026-09)
- MoM: -7.96%
- Global rank: 294
- Country rank · United States: 109
- Average visit duration: 04:36
- Pages per visit: 6.12
- Bounce rate: 27.12%
- Search share: 18.6%

## Where does americanexpress.com's traffic come from?

- Direct: 56.7%
- Display ads: 5.3%
- Email: 4.0%
- Generative AI: 0.3%
- Other: 1.0%
- Referrals: 5.2%
- Search: 18.6%
- Paid search: 7.1%
- Social: 1.9%

## Which countries visit americanexpress.com?

- United States: 75.6%
- Japan: 3.8%
- United Kingdom: 3.7%
- Canada: 3.6%
- Australia: 3.0%

## What keywords send traffic to americanexpress.com?

- american express: Estimated visits 3.03M, Monthly searches 2.4M
- amex: Estimated visits 2.79M, Monthly searches 2.52M
- amex login: Estimated visits 858.38K, Monthly searches 576.5K
- american express login: Estimated visits 693.71K, Monthly searches 486.8K
- amex travel: Estimated visits 393.61K, Monthly searches 322.95K

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