# amazon.it

amazon.it traffic · monthly visits 213.6M · Vaneform

amazon.it had about 213.6M visits in September 2026, down 3.84% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does amazon.it get?

- Estimated monthly visits: 213.6M (2026-09)
- MoM: -3.84%
- Global rank: 107
- Country rank · Italy: 4
- Average visit duration: 05:11
- Pages per visit: 8.22
- Bounce rate: 25.54%
- Search share: 24.6%

## Where does amazon.it's traffic come from?

- Direct: 43.0%
- Display ads: 2.5%
- Email: 3.4%
- Generative AI: 0.5%
- Other: 3.6%
- Referrals: 5.3%
- Search: 24.6%
- Paid search: 12.6%
- Social: 4.6%

## Which countries visit amazon.it?

- Italy: 92.8%
- United States: 1.5%
- Germany: 1.1%
- Switzerland: 0.7%
- France: 0.6%

## What keywords send traffic to amazon.it?

- amazon: Estimated visits 9.29M, Monthly searches 80.26M
- amazon it: Estimated visits 397.86K, Monthly searches 135.97K
- amazon prime: Estimated visits 335.71K, Monthly searches 8.51M
- amazon italia: Estimated visits 103.07K, Monthly searches 41.28K
- amazon luna: Estimated visits 93.17K, Monthly searches 474.49K

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