# amazon.com

amazon.com traffic: 2.75B visits in Aug 2026 · Vaneform

amazon.com had about 2.75B visits in August 2026, up 1.01% from July; most traffic is direct.

Report updated 2026-10-24

## How much traffic does amazon.com get?

- Estimated monthly visits: 2.75B (2026-08)
- MoM: +1.01%
- Global rank: 9
- Country rank · United States: 3
- Average visit duration: 05:55
- Pages per visit: 9.26
- Bounce rate: 30.54%
- Search share: 20.8%

## Where does amazon.com's traffic come from?

- Direct: 53.9%
- Display ads: 2.0%
- Email: 3.3%
- Generative AI: 0.7%
- Other: 3.1%
- Referrals: 5.4%
- Search: 20.8%
- Paid search: 4.8%
- Social: 6.2%

## Which countries visit amazon.com?

- United States: 85.1%
- India: 1.1%
- China: 0.8%
- United Kingdom: 0.8%
- Canada: 0.8%

## What keywords send traffic to amazon.com?

- amazon: Estimated visits 73.67M, Monthly searches 87.03M
- amazon prime: Estimated visits 7.55M, Monthly searches 9.54M
- prime video: Estimated visits 2.22M, Monthly searches 15.14M
- amazon prime video: Estimated visits 1.69M, Monthly searches 6.88M
- amazon usa: Estimated visits 1.38M, Monthly searches 476.11K

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