# amazon.com.au

amazon.com.au traffic · monthly visits 78.2M · Vaneform

amazon.com.au had about 78.2M visits in September 2026, down 4.07% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does amazon.com.au get?

- Estimated monthly visits: 78.2M (2026-09)
- MoM: -4.07%
- Global rank: 361
- Country rank · Australia: 8
- Average visit duration: 04:06
- Pages per visit: 6.59
- Bounce rate: 33.60%
- Search share: 28.8%

## Where does amazon.com.au's traffic come from?

- Direct: 40.0%
- Display ads: 3.0%
- Email: 3.4%
- Generative AI: 0.5%
- Other: 1.3%
- Referrals: 7.0%
- Search: 28.8%
- Paid search: 10.0%
- Social: 6.0%

## Which countries visit amazon.com.au?

- Australia: 88.3%
- United States: 3.4%
- New Zealand: 2.6%
- China: 0.8%
- United Kingdom: 0.4%

## What keywords send traffic to amazon.com.au?

- amazon: Estimated visits 1.36M, Monthly searches 80.26M
- amazon australia: Estimated visits 640.62K, Monthly searches 259.06K
- amazon au: Estimated visits 75.41K, Monthly searches 65.64K
- amazon prime: Estimated visits 53.86K, Monthly searches 8.51M
- product: Estimated visits 48.31K, Monthly searches 17.78M

Canonical: https://vaneform.com/e/amazon-com-au